IRENE H
Hello! I'm Irene, but you can call me Rene. I'm an experienced Digital Marketer over seven years of hands-on experience in both full-time and freelance roles. My passion lies in crafting compelling digital experiences that drive engagement and results.On this page, you'll find a showcase of my previous and current projects, primarily from my freelance work. From dynamic social media campaigns and captivating blogs to effective email marketing strategies, I’ve worked across diverse platforms and industries to create impactful content.I invite you to explore my portfolio, and I hope you'll discover exactly what you're looking for. Let’s create something extraordinary together!
Social Media
When it comes to digital marketing, social media is by far the most sought-after service I provide—especially in my freelance work. From crafting engaging content to developing strategic campaigns that resonate with audiences, I've honed the art of turning social media platforms into powerful tools for brand growth. Whether it's boosting engagement, building community, or driving conversions, I thrive on creating impactful social media experiences that deliver results.
Article / blog writing
Right behind social media, writing is one of the top services clients seek me out for. I've had the privilege of crafting content for a wide range of industries, from the vibrant world of pop culture to the more structured needs of B2B businesses. Whether it’s blog posts, articles, or web content, I bring a unique voice and perspective to each project, ensuring that every piece not only informs but also captivates and converts.
Email marketing
Email marketing is the most under-the-radar yet highly impactful service I offer as a freelancer. While it may not always be in the spotlight, it’s where I quietly help businesses build lasting connections with their audience. From crafting personalized, compelling email campaigns to driving conversions and fostering loyalty, my email marketing strategies are designed to deliver results that often exceed expectations. It’s the secret weapon that many of my clients have come to rely on for meaningful engagement and measurable growth.
Social media
In today’s world, the influence of social media is undeniable—it's one of the most powerful platforms for marketing, offering endless opportunities to connect with your target audience. But for those new to social media marketing, it can feel overwhelming. That’s where I come in. As a seasoned digital marketer and freelancer, social media management is one of my most requested services.My journey began during my university days, where I led the publishing efforts for our Student Association’s Publishing Division. Since then, I’ve partnered with a diverse range of businesses and brands, spanning industries such as fashion, food & beverages, finance, education, travel, and influencer management.When working with clients, I take a personalized approach. I begin by gathering insights into their business and social media goals through a detailed form, allowing me to tailor strategies to their unique needs. My core services include content creation, design, scheduling, posting, and performance reporting. For clients seeking additional support, I also offer ad management, influencer partnerships, and admin services upon request.Take a look at some of my past projects through the links below, and let’s work together to bring your social media vision to life!
Article/Blog Writing
Writing has always been a part of me, even before I realized it. My journey began during university, where report writing was an essential skill. Over time, I discovered that writing isn’t just about putting words on paper—it’s about connecting with readers, conveying a message clearly, and ensuring it resonates, especially when I’m not there to explain it in person.Today, writing stands as the second most requested service in my freelance portfolio. I’ve had the privilege of writing for a diverse range of clients, from pop culture and B2C to B2B businesses. My flexibility with both Bahasa and English allows me to adapt to different audiences seamlessly.My services are comprehensive, covering everything from crafting compelling titles to writing SEO-friendly articles ranging from 100 to 2,000 words, complete with targeted keywords and meta descriptions. I also handle posting on platforms like WordPress, ensuring every piece is polished and optimized—always with a commitment to originality and zero plagiarism.Due to confidentiality agreements with corporate clients, much of my work is private and can’t be shared publicly. However, below you’ll find a few samples that I’m permitted to showcase. I hope they give you a glimpse into the quality and versatility of my writing.
Email Marketing
I was first introduced to email marketing at the start of my career, and over time, it has become one of my most valuable and discreet skills. Thanks to my full-time role as a Digital Marketing Specialist from one of the previous companies, I’ve had the opportunity to dive deep into this platform, mastering its many facets. Among the services I offer, email marketing stands out as the most private due to the nature of B2B communication—targeted content crafted specifically for clients' audiences, often confidential and not for public display.I primarily work with tools like the ever-popular Mailchimp, and I occasionally use Stripo or Sendinblue when I want to add a special touch to the campaigns. My role spans the entire email marketing process—from conceptualizing ideas, creating content, and segmenting audiences, to scheduling and executing the blasts. Additionally, some clients request database management, which I handle seamlessly alongside my other tasks.While I can’t showcase specific email campaigns due to confidentiality agreements, rest assured that my experience in this space enables me to craft tailored, high-impact strategies that drive engagement and deliver results.
